In 1911 in Torino Italy, Walter Martiny started the production of rubber-soled footwear branded with the Superga logo. In 1925, his designs expanded to include footwear with vulcanized rubber soles and the Superga 2750 style was born! After the war, Superga restarted operations specializing solely in the production of high-quality footwear. In the 1970’s, Superga diversified to add sport shoes with technical attributes. Now, the Superga women's shoe collections include a vast array of styles and colors. Long a favorite for taking Italians from the city to the beach to weekends away, it is easy to wear and designed to dress up casual sportswear.