Iro was founded in 2004 by music industry brothers Laurent and Arik Bitton and in 2016 Anja Rubik has collaborated to showcase their look. Iro brings together Paris charm and effortless street style edge. This season IRO once again puts out a cool, street smart line for the downtown cool girl (or guy). With a rich pallet of muted hues, experimental design and rework of classic shapes, IRO redefines the mix of French charm and NY class this season. IRO is your go to brand for skinny jeans, cropped bouclé jackets, and playful dresses. Also for women, The IRO collection features an ever-changing color palette and styles of sweaters, tees, boots, and sneakers. Guys can make their mark with boots, sneakers, jackets, jeans, and tees.